Who is behind SIVUP
SIVUP is the sales engineering service of Sealambda GmbH, a Swiss technology and engineering company founded by engineers. The team works from Switzerland and from Alicante, and we offer the service across Spain. We previously offered this same service under the name Smart Sales Funnel.
Company details
- Legal name: Sealambda GmbH
- Business identification number (UID): CHE-267.359.056
- Register: Handelsregisteramt Solothurn — CH-241-4026582-3
- Registered: February 2026
- Registered seat: Sulzerstrasse 1, 4528 Zuchwil, SO, Switzerland
- Management: Iván Nicolás Peña Tovar, Giorgio Azzinnaro
- Contact: hello@sealambda.com
The team
Iván Peña
Co-founder · Zuchwil, Switzerland. Software engineer. Chairs the management of Sealambda GmbH and built systems for banking and fintech before founding the company.
Profile on sealambda.comGiorgio Azzinnaro
Co-founder · Ticino, Switzerland. Software engineer with experience in banking and fintech, convinced that software should make life simpler, not more complicated.
Profile on sealambda.comJorge Brocal
Founding team member · Alicante, Spain. Comes from insurance, among other sectors. Leads the commercial side: the conversations, who is a fit and which work we take on.
Profile on sealambda.com
How we work
- We are a managed service, not a tool you have to learn. Our engineers audit, design and integrate your sales journey; then the SIVUP team operates and reviews it.
- We come from banking, fintech and insurance, sectors where a mistake is expensive.
- Sealambda is a Meta Tech Provider, with the messaging permissions for WhatsApp, Instagram and Facebook. Each connection depends on your business account.
- We only work with people who have already contacted you or whose follow-up is authorised. No cold outreach, no purchased lists.
- We meet you by video call or, if you prefer, at your premises.
Guarantees in writing
A diagnosis before you go further
When the audit ends, you and we each decide whether to continue. If either of us decides not to, for example because blockers remain unresolved, you receive the diagnosis and we stop without collecting the second setup payment. The first pays for the completed audit.
Three months to assess the service
To receive this guarantee, you must accept the proposal within seven days of us presenting it ready for acceptance. The three-month assessment period starts when the service goes live. If you are dissatisfied during those three months or at their end, we return the base monthly fees you have paid up to then, at most three, under the accepted proposal. Setup payments are not included. You may still engage SIVUP after the seven-day period, but without this guarantee.
1 year of exclusivity in your municipality
During the first year, we won’t take on another business in your municipality competing with you for the same customers with overlapping services. Exclusivity ends if you leave the service.